Notes taken by Ethan Kim . Notes are in a conversation format and in chronological order:
• Questions brought up during the discussion in Bold
• Responses to the questions (if any) in Italics
• Comments and general thoughts in regular text
We’re not sure where G+ fits into a platform for community management
What type of content is shared on G+?
How do we use G+ for community rather than for marketing?
Who has G+ accounts? Who posts to G+ regularly?
- Majority of the community managers have created G+ accounts but only half regularly posts to G+
G+ seems to be important from SEO perspective. Some have found the newly introduced Search + MyWorld to be useful from search perspective as the search suggestions and results take into consideration your G+ Circles. Therefore, the search suggestions and results are tailored to what’s relevant to the industry rather than what’s relevant for the general audience. It optimizes your SEO for people following you on G+.
What content are you posting to G+?
- Everything we post to Facebook
Then why 2 platforms that have the same content? Why create overlap?
- Potential benefit from Search +MyWorld and SEO
- It’s not enough of a platform yet to have a focused strategy but also doesn’t 'hurt to manage the platform to post content you’d post on your FB page.
- SEO is potentially a driving force for companies to use G+.
What analytics does G+ offer?
- Not Sure
Do you see traffic coming to your blog/website from G+?
- Not a substantial amount
Are you able to drive traffic to G+ page from your other pages?
- Not sure
Majority of G+ users seem to be young men. Is that still the case and is that potentially an issue? Does it effect the ‘cool factor’ of G+?
Has anyone tried using Hangout?
- Hangout could be a different and useful way to reach out to your community.
- Video is archived to YouTube.
- It was ok
- We’ve done it for user testing internally but externally
Will G+ die out / become a corporate page parking lot?
- Perhaps. We’ve seen use case for: corporate recruiting tool for conducting 'interviews; classroom tools
- That isn’t so relevant for community managers
Is anyone actively using circles?
- It seems to be just full of people talking about G+
Has anyone seen brands who are active on G+ and has been doing a good job?
- Not brands but singer/song-writers doing mini concerts to engage their 'community
- Noticed some success with musicians
- Dell seems to be doing a good job. Perhaps because their audience is so big 'but they’re testing and playing with the platform publicly
- GE also does a good job of using G+ to reach out to younger generation – i.e. 'posting a picture of an engine and making people guess
What about a fan’s perspective on utilizing G+?
- I’m more likely to share something with the brand on G+ than on Facebook
- Is G+ more for the tech/business community? Is it too ‘techie’ and not social 'enough?
G+ is still young and it’s yet to be seen where it will go. Perhaps because it’s Google that G+ is receiving the amount and the type of attention it does today.
G+ could potentially be a marketer’s dream because of the array of features they provide – analytics, different ways of organizing communities, etc.